The paid media strategy in digital marketing consists of paying a third-party medium to promote our products or services. In this way, with a certain investment, we will be able to reach more target audiences and the diffusion will be greater. The main objectives are:
Impressions: to increase the notoriety of a product or service.
Interactions: to monitor engagement with your followers.
Leads: To measure conversion, we will measure the number of leads we have converted through our Paid Media campaign.
Through a CRO (Conversion Rate Optimization) work with the design and content teams, the pieces are worked on to improve optimization, reduce costs and improve campaigns, thus increasing the possibility of sales, engagement and awareness.